[Peng Zhaorong, Zheng Xiangchun] Heritage and Tourism: The Collateral and Deviation of Tradition and Modernity

Executive summary: Cultural heritage is a tradition created and continued by mankind, and contains important significance for the survival and development of mankind.

However, under the control of today's times, power, business and other factors, heritage has become a tradition of being sold.

Especially since the 20th century, large-scale mass tourism has provided a huge consumer base for the sale of this tradition.

Heritage tourism with heritage as its brand reflects the juxtaposition of tradition and modernity on the one hand; on the other hand, tourists 'consumption of heritage traditional culture itself is rooted in the damage caused by modernity to this culture, and the issue of how to consume tradition has become an important issue related to the sustainable development of mankind itself.

3.

Sale of heritage: Traditional production and sales In heritage tourism, when tourists carry the value orientation of modern consumer culture and go to heritage destinations, they will inevitably have various confrontations and deviations with the heritage that imply the survival and development of specific ethnic groups.

On the one hand, tourists who go to heritage sites for cultural consumption of heritage are just a passer-by and out of culture who have not intervened in the local cultural structure.

They do not carry the responsibility and obligation to protect and inherit heritage traditions.

If they lack sufficient tourism ethics and quality, it will be easy to cause pollution and damage to the heritage in the process of consuming the heritage.

On the other hand, in order to cater to the consumption needs and activities of tourists, various governments and commercial organizations have intervened in the process of creating and developing heritage tourist attractions.

This kind of artificial heritage production that is carried out to cater to tourists 'consumption needs and activities often ignores the real creators and inheritors of heritage.

"There will continue to be conflicts between the process by which tourists come to experience culture and the way culture is manipulated by the heritage tourism industry." (Note: Robinson，M：Culture Conflict in Tourism; Inevitability and Inequality，in Robinson，M and Boniface.P：Tourism and culture conflicts，CABI publishing，Oxon，UK p.1-33.）"This conflict is not only due to the different cultural attributes of tourists and the local area, but more importantly, it stems from the legitimacy of heritage and traditional production and manufacturing and the commercial consumption of culture"(Note: Robinson, M: Tourism Encounters: Inter and Intracuhural Conflets and the World's Largest Industry, Traditional Dwellings and Settlement Review, X (1), p.

31.).

Rami Farouk Daher regards various power and commercial manipulators from outside the heritage as "empowered stakeholders" and the local cultural groups in the heritage as "marginalised stakeholders", using the opposing relationship between the two to reflect and analyze the contradictions in heritage tourism.

(Note: Dahcr, R.F.: Dismantling a community's heritage.In Robinson，M.etc.（ed.）：Tourism and Heritage Relationships：Global，National and Local Perspectives.Gateshead： Athenaeum Press，2000.P.109.）Power dealers refer to investors, hotel developers, national and foreign funding agencies.

They control power and money and are the builders of heritage tourism culture; marginal dealers are the real creators and owners of heritage, and are the load and inheritors of tradition.

However, they are often in a state of "aphasia" in the face of strong power and economic strength.