Japan: Do "facial yoga" with the game

"Face" movement

Japan's Nintendo Corporation has developed a new "facial yoga" computer game that allows people to exercise facial muscles while playing the game. The British "Guardian" reported on October 31 that Nintendo is ready to launch this game on the British market.

When playing games, players only need to connect the camera to the Nintendo DS handheld game console, display their face on one screen, and follow the game instructions on the other screen to do facial movements, compare while exercising, stretch their skin, and exercise muscles.

The company also gave the game another name,"Visual Sports." Because it can also help players enhance visual observation.

According to reports, the principle of facial yoga is the same as the principle of yoga exercises on other parts of the body. Facial muscles become coordinated after stretching, so this is a natural way to tighten facial muscles.

Although some experts believe that facial muscle stretching and yoga can only temporarily relieve stress-related nerve stimulation, facial yoga remains popular. Some people believe that this exercise helps relieve stress, makes them mentally happy, and thus stay young and beautiful.

healthy games

Nowadays, games also need to be played healthily. Traditional game players are often called "potatoes on the sofa", which means that they are lazy and playing games at home all day long. To change this phenomenon and encourage people, especially children, to play healthy games, game manufacturers have launched a series of new sports games, and facial yoga is one of them.

Although the effectiveness of such games has yet to be tested by time, most of them have been welcomed by consumers after their launch. Since the Nintendo DS handheld game console entered the UK market in 2005, sales have exceeded 4 million units, and the matching games have contributed greatly.

Nintendo has also designed a series of new games for its other two remote-controlled Wii game consoles and Wii Fit exercise consoles. Gamers can use special game boards to do yoga, spin hula hoops, and play sports such as alpine skiing.

"We hope to turn the living room into a family fitness center with the help of health games," Don Pine, UK marketing manager for Nintendo, told the British Daily Mail reporter.

Women favor

The Nintendo DS handheld game console has been popular among women since its inception. British media statistics show that 85% of Nintendo DS handheld users in the UK are over 45 years old and have never been exposed to computer games before. Not only that, two-thirds of all adult users are women.

Nintendo is trying to broaden its ideas and open up the market. This new game is both interesting and helpful, and naturally attracts many women who love beauty to join the "Face Movement" game team.

In order to set off a trend for women to play games, Nintendo is also preparing to launch a promotional campaign specifically aimed at women before Christmas this year, including advertising endorsements for beautiful stars. (Internship Editor: Lin Xiaodong)