Correctly view the development of yoga industry in China

Across the country, especially small and medium-sized cities, have been closely following the yoga craze in large cities. The highlight is that friends who want to open yoga halls are constantly learning how to open them, and friends who want to learn or practice yoga are also asking where to learn professional yoga. Major newspapers and magazines, websites, television and other media are also constantly promoting yoga. This is the period when yoga is heating up in China. Enthusiasts from all over the world hope that there will be a professional yoga studio in their local area to meet their practice needs.

The good effects of yoga and gentle practice methods are suitable for mass popularization, so its popularization is fast and widespread. It helps yoga operators intervene, thus giving rise to a new industry field, yoga studios, which belongs to the fitness teaching service industry in the tertiary industry from the nature of yoga studios. In the future, yoga studios that will be opened one after another in various places will help promote the further commercialization, popularization and service-oriented development of China's fitness industry. This development is also effectively changing and enriching China's fitness industry. As a result, it received high positive coverage and support. Yoga is a fitness industry that can develop for a long time in China. Here, we can see that the overall development trend of yoga in China is very good.

What cannot be ignored is that the lack of industry experience and lack of technical support and other important issues in the development process of domestic yoga studios have also greatly restricted the development of this new thing; it is manifested in:

1. Some organizations engaged in yoga franchises ignore the operation and development of yoga studios after collecting the franchising fee, which has led to difficulties in operating a number of yoga studios. Even some yoga studios closed down due to their inability to operate;

2. There are also a large number of self-employed yoga studio operators. Due to their lack of experience, they are exhausted during the opening and entire operation process. There are many who have mediocre operating results.

3. At present, there are many training units in the domestic yoga industry. The shortest time for training yoga instructors is only seven to fifteen days, but the training cost is not low, ranging from 2,000 to more than 10,000 yuan. This is bound to be a mixture of good and bad people, and commercial fraud occurs frequently. At the same time, this excessively rapid increase in temperature has exhausted the coaches of newly opened yoga studios in various places, and has also encouraged the occurrence of bad behaviors of some people who resort to any means to take advantage of the opportunity to make a profit.

4. From a long-term development perspective, the development of yoga in China requires a relatively stable development process. The yoga industry needs to be self-disciplined. The operation of yoga studios needs to draw on good experiences from different regions and cities to continuously enrich and develop.

5. At this stage, there are also some yoga studios that have a good business momentum in the local area. Some continue to open branches and expand their brands and market share. From a commercial perspective, it is difficult to share their successful experiences with other brands of yoga studios in the same city for the simple reason that competition and survival are the real issues.

6. The Yoga Studio Thousand Shops Alliance will become the best partner in the daily operation of the yoga studio. From a certain perspective, the alliance has the ability to summarize the commonalities of successful yoga studios, thereby realizing service to alliance members. sublimate to a certain height. Because among the members of the alliance are talents who have been engaged in yoga studio operations for many years, some of them have opened four branches, including yoga studio managers with strong member management and communication skills, talents engaged in professional publicity and planning, and the platform of the Yoga 114 website interacts with yoga studios and yoga enthusiasts from all over the country. The overall yoga studio management idea of fast information transmission, service attention to details, planning attention to results, and publicity focusing on long-term effectiveness has now been fully formed.

7. With the popularization and deepening of yoga culture, the number of people who understand yoga continues to increase, and more and more friends who love yoga will also increase. Of course, more friends will devote themselves to the operation of yoga studios, so in the process of development, some yoga studios with low capabilities and poor operating performance will eventually be eliminated. (Internship Editor: Lin Xiaodong)