The proliferation of weight loss products and false publicity is so clear
The first trick: slimming health food is hyped up and the efficacy is unreliable
In the promotion of health diet foods, words such as "immediate effect","no side effects" and "tea + capsules, a two-pronged approach, weight loss is really fast and has a miraculous effect" are often seen. In fact, as long as it involves publicity and treatment effects, all weight loss promotion of these health foods can be considered illegal.
my country's "Interim Provisions on the Review of Health Food Advertisements" states that "health food advertisements must not contain assertions indicating the efficacy of the product, or guarantees and contains statements that can be used to achieve health. They must not contain unverifiable so-called 'scientific or research findings' or 'experiments' or data proof 'and other aspects, must not contain terms that are confused with drugs, and must not directly or indirectly promote the therapeutic effect, or express the use of promoting the effects of certain ingredients. Or imply that the health food has a disease treatment effect." It can be seen that as long as the publicity contains an introduction to the treatment effect, these weight-loss health foods are not credible.
Second trick: It is unbelievable to promote fast weight loss
In the promotion of health and weight loss food, contents such as "you can lose 48 kilograms in one and a half months","you can lose 2.5 kilograms in 6 days","you lose 30 kilograms in January","you are losing weight every day, changes every day" are everywhere. As Chen Chunming, director of the China Office of the International Life Sciences Association, leader of the China Obesity Working Group, and former president of the China Academy of Preventive Sciences, said, the burning of body fat is determined by multiple factors in the body. It is a complex metabolic process, and it is impossible to complete a large amount of "burning" in a short period of time. "You can lose 48 pounds in one and a half months." Even if you have diarrhea, you can't diarrhea that fast, unless you are in a sick state. It can be seen that promoting fast weight loss is not scientific in itself. Of course, there must be a big question mark on such weight loss health food.
The third trick: hyping up ultra-low-priced weight-loss health foods is not trustworthy
Due to fierce market competition, some weight-loss health foods have begun to make a fuss about price promotion, such as "10 yuan for a big verification of weight loss","30 yuan to experience the miraculous effect of weight loss","less than three yuan a day, one pound will drop down a day" and so on. Fighting for low prices is itself a manifestation of lack of confidence in one's own products, giving people the impression of "cheating and running away." Experts pointed out that these slimming products and health foods that deliberately make a fuss about price generally have low technological content. They either add some drugs that have passed the patent protection period, or use some ancient medicines and recipes, and there is no new technology.
scientific method
Therefore, the weight loss effect cannot be guaranteed at all. No matter how little money you spend on eating weight-loss health food that has no effect, it is an injustice, and it may also harm your health. Therefore, consumers must also keep a clear head for weight-loss health foods that make a fuss about price promotion.
For young and middle-aged women who love beauty and health, weight loss is an eternal hot topic, but weight loss is also a complex project. To truly achieve the goal of weight loss, rational attitude and scientific methods are indispensable. (Editor in charge: Deng Qi)