[Zhou Bo] Wenpo Practice of Intangible Cultural Heritage Protection and Rural Revitalization

[Abstract] Wenpo Village, as the main inheritance area of Dong brocade weaving skills, has embarked on a positive path for the common development of intangible cultural heritage protection and rural revitalization through a series of methods such as empowerment, industry transfer, collaboration, and innovation.

In the course of its practice, the value reconstruction of traditional skills, the coordination of multiple forces, and the adherence to the characteristics of intangible cultural heritage have been achieved.

The next step is to increase investment in public services to ensure the sustainability of these practices.

Su Tianmei's growth trajectory is accompanied by the continuous improvement of her rights.

In the social work profession, this process of empowering and enriching individuals or groups is called empowerment)[Note].

In the practice of rural revitalization, the significance of empowerment is concentrated in three aspects: First, empowerment is a practical need for rural poverty alleviation.

Poverty not only refers to economic poverty, but also poverty in terms of capabilities and rights.

[Note] The lack of rights not only makes it difficult for oneself to obtain sufficient living resources, but also puts oneself in a passive position in income distribution and system construction.

Second, increasing power is a necessary condition for giving full play to the role of rural sages.

The role of rural sages must have a feasible entry mechanism.

When the rights and responsibilities are unclear, it is difficult to fully mobilize the enthusiasm and effectiveness of rural sages.

Third, empowerment is an effective measure to promote the protection of intangible cultural heritage at the grassroots level.

Some local officials at the grassroots level still have a relatively shallow understanding of intangible cultural heritage protection, and they also lack a comprehensive understanding of intangible cultural heritage protection, making it difficult to properly handle the relationship between protection and utilization.

By increasing power, fully mobilizing the enthusiasm and creativity of representative inheritors is conducive to maximizing the value of intangible cultural heritage.

In terms of grassroots governance and industrial development, the village implemented the integration of villages and enterprises and promoted the "three changes" reform by establishing Jinxiu Wenpo Tourism Development Co., Ltd.

The first is factor intensification.

Unified management of funds, unified planning of resources, unified development of industries, unified sales of products, unified sharing of reform dividends, intensive use of policy support funds, and leverage social capital and financial capital.

The company signed land transfer agreements with villagers on a voluntary basis and returned them to unified management.

At present, more than 3000 acres of cultivated land and 1265 acres of mountainous land have been transferred.

The second is the integration of village enterprises.

Su Tianmei, the village secretary, served as chairman of the board, and other village cadres were assigned to relevant positions.

The Ministry of Dong brocade, Planting, Tourism and other industries was established to connect with corresponding cooperatives, and the China Dong brocade inheritance base, rapeseed base, salvia miltiorrhiza base, yellow peach base, sweet potato base, and tea oil base were built in districts.

The third is benefit sharing.

The company's profit distribution is based on the discussion and negotiation results of the villagers 'congress, and a six-share dividend method is implemented, namely 20% for head shares, 20% for land shares, 10% for public welfare shares, 10% for poverty alleviation shares, 10% for management shares, and 30% for development shares.

Through these measures, we will promote collective management, collective development, and common prosperity, find a new path of poverty alleviation led by party building, promoted by reform, and supported by industry, and realize the transformation of resources into assets, funds into stocks, and farmers into shareholders.

This determines that the creative transformation and innovative development of my country's intangible cultural heritage must go through a process of "other assistance", and the government, universities, research institutes, enterprises, and local elites and communities including representative inheritors must be fully mobilized.

Extensive collaboration from multiple forces including residents must be carried out.

3) Adherence to the characteristics of intangible cultural heritage is an important principle for intangible cultural heritage protection and rural revitalization