[Lu Ni, Zhang Jijiao] Neo-classical "structure-function theory": Intangible cultural heritage as an endogenous driving force for the development of modern industries
Abstract: The protection and utilization of intangible cultural heritage has always been the focus of debate in academic circles.
Through on-the-spot investigation of the industrialization phenomenon of intangible cultural heritage in Maoming and Zhanjiang in Guangdong Province, typical cases such as Tuoluo cake, Yanqiao dried cucumber, Huahonghong Chinese medicine culture and Wuchuan mooncakes were selected.
Based on the perspective of neo-classical "structure-function theory", an in-depth study was conducted, and it was believed that intangible cultural heritage can not only show new functions in the development of modern industries, but also form new structures in different forms, and act on modern industries with a new structure-function; Intangible cultural heritage can not only start from small-scale family workshops and gradually achieve scale through enterprise operations, but can also form competitive industrial chains and regional modern industrial clusters in different forms in different industries, lengthening the industrial chain of "intangible cultural heritage" projects.
Keywords: neo-classical "structure-function theory"; intangible cultural heritage; endogenous driving force; modern industry 1.
Issues raised and related research reviews
The protection and utilization of intangible cultural heritage has always been the focus of debate in academic circles.
Some scholars disapprove of the industrial development and utilization of intangible cultural heritage.
Among them, some scholars emphasize the preservation of the authenticity and subjectivity of cultural heritage, and believe that modern industries have a negative effect on the protection and utilization of intangible cultural heritage.
For example, Feng Jicai believes,"The main purpose of the industry is to make profits.
Pursuing maximizing profits often harms the authenticity of art." Liu Delong pointed out: "We cannot avoid the commercialization and industrialization of intangible cultural heritage, but we must not completely replace manual labor with mechanized large-scale production, causing destructive development and making the cultural inheritance project of intangible cultural heritage protection lose its original indispensable cultural value." Other scholars believe that intangible cultural heritage has the independence of modern industry.
For example, Lian Mian proposed the concept of "ecological cultural circle" construction by replacing "living" with "ecology".
He believes that tangible, intangible and even natural cultural heritage should be allowed to develop or die out according to certain rules in a relatively independent environment, and "forced subversive intervention and transformation by external means are opposed."
UNESCO stated in the Convention for the Protection of Intangible Cultural Heritage (2003) that "Intangible cultural heritage has been passed down from generation to generation and is constantly recreated as communities and groups adapt to the surrounding environment and interact with nature and history.
Communities and groups provide a sense of identity and continuity, thereby enhancing respect for cultural diversity and human creativity." The "Intangible Cultural Heritage Law of the People's Republic of China" 2011) stipulates: "The state encourages and supports the special advantages of intangible cultural heritage resources and rationally utilizes representative projects of intangible cultural heritage to develop cultural products and cultural services with local and national characteristics and market potential on the basis of effective protection." In 2012, the Ministry of Culture officially proposed the concept of "productive protection" of intangible cultural heritage, further clarifying that "encouraging excellent intangible cultural heritage to be passed down in production, and many intangible cultural heritage projects have gradually shifted from 'stretched' to 'self-sustaining blood'." The above-mentioned international conventions and relevant legal provisions recognize that intangible cultural heritage is not out of touch with modern society, but has corresponding functions, and these functions should be reasonably used in modern production structures and generate benefits on the basis of protection.
Therefore, some scholars have discussed the functions of intangible cultural heritage in modern society.
For example, Wang Qun pointed out that intangible cultural heritage, as living culture, has basic social functions.
These functions continue to degrade, die out, evolve and expand with social changes.
Therefore, in the protection and development of intangible cultural heritage, we must grasp the inherent laws of functional changes.
Chen Wei realized from the bottleneck encountered in the inheritance of intangible cultural heritage Hunan embroidery that if the protection methods are not changed according to the development of the times, this "over-protection" will become a harm in a modern society where people's needs are increasingly diverse, and may lead to the decline and even extinction of intangible cultural heritage.
The above research has discussed the preservation, abolition, advancement and retreat of intangible cultural heritage functions in modern society, but they all regard it as a "passive" object for specialized protection, or tailor it to the production structure that is divorced from modern industry to carry out "protective production".
The protective purpose of these practices is greater than the productive purpose.
We have not really seen the adaptability and initiative of intangible cultural heritage in modern society, and the products produced cannot meet the needs of the development of modern society.
Therefore, even if modern industrial means are used to protect them, these intangible cultural heritage still encounters the dilemma of inheritance.
In this dilemma, the author believes that if we want to truly protect intangible cultural heritage, we cannot just limit the understanding and protection of intangible cultural heritage to prototype research, but should be understood in a certain field and see its functions in a more macro social structure.
Bourdieu pointed out: "The real object of social science is not individuals.
The field is fundamental and must be the focus of research operations." Therefore, the understanding and protection of intangible cultural heritage and its operational practice in reality must be carried out in a certain objective environment, and a way to organically combine the two should be found, rather than simply piecing together, let alone treating intangible cultural heritage as an isolated existence, making it eventually disappear because of nowhere to live in the modern environment.
On June 23, 2017, General Secretary Xi Jinping pointed out at the Taiyuan symposium that "focus on stimulating the inherent vitality of poverty-stricken areas and poor people to get rid of poverty and become rich, and focus on improving the self-development capabilities of poverty-stricken areas and poor people.","The development of poverty-stricken areas depends on Endogenous motivation".
The general secretary's speech pointed out the importance of endogenous driving force in poverty alleviation and development and regional economic development.
The intangible cultural heritage that has been passed down to this day is an endogenous and spontaneous endogenous culture that originates from the daily life of the local people and embodies and passes on their wisdom.
It can survive, adapt and develop in the changes of the local social structure.
This proves that the function of intangible cultural heritage itself can be successful through operational practice in the field where it is located, and is adaptable and long-term vitality.
Therefore, when developing economic and cultural industries, various localities should make good use of the endogenous driving force of local intangible cultural heritage to better form a long-term development driving force from within.
2.
Analytical framework and data sources
1) The analytical framework of this paper
Most of our scholars use the "Cultural Function Theory" proposed by Malinowski and the "Cultural Development and Utilization Outlook" proposed by Fei Xiaotong in the protection of intangible cultural heritage.
The former concept pays more attention to the static function of culture, while the latter view recognizes that intangible cultural heritage, as a cultural resource, has functions in society and can be developed and utilized.
Based on the dynamic new social structure of China's society, Zhang Jijiao and others introduced Li Peilin's "other invisible hand" theory,"endogenous development" theory and competitive advantage theory, and combined these three theories to propose a new classical "structure-function theory" analytical framework.
This theory further emphasizes that sociocultural factors are not only structural but also functional.
Using the perspective of neoclassical "structure-function theory", the author believes that during the period of transformation of the economic and social structure, the form of intangible cultural heritage is not static.
In the development of modern industries, it may not only show new functions, but also form new structures, which are more likely to form a new structure-function that will act on modern industries.
Therefore, the protection of intangible cultural heritage should not be regarded as passive and static, but should be placed in the domain structure of modern industries, giving full play to its function as an endogenous driving force, promoting resource allocation and promoting The endogenous development of industry formation, like the government and the market, affects resource allocation, promotes the development of modern industries and creates competitive advantages.
2) Source of this article
This paper takes Guangdong Province, a typical area where traditional culture and modern culture intersect, as an example, and conducts field surveys on the industrialization of intangible cultural heritage in Maoming and Zhanjiang.
Using the perspective of neoclassical "structure-function theory", we select Wuchuan mooncakes, Tuoluo cakes, Huahonghong Chinese medicine culture and Yanqiao dried cucumbers as typical cases to analyze the value of "intangible cultural heritage" industries such as "tangerine fruit" and "dried cucumber".
The value of "intangible cultural heritage" industries increases at a rate of several times or even dozens of times, starting from small-scale family workshops and gradually expanding the process of forming a regional modern industrial cluster and lengthening the industrial chain of "intangible cultural heritage" projects.
From the process of these intangible cultural heritage as endogenous driving forces gradually becoming "shaped" from invisible "gods" in the operational practice of local modern industries, we analyze how these "intangible cultural heritage" projects are used in modern industries.
Get new vitality and development opportunities.
3.
The function of intangible cultural heritage as an endogenous factor in different industries
1) Wuchuan mooncakes and tuoluo cakes: Functional changes of the "four products" and the development of the economic structure of the cake making industry
As a representative of Cantonese mooncakes, Wuchuan mooncakes are a microcosm of the development of the food industry in Guangdong Province.
Wuchuan mooncakes were selected into the fifth batch of provincial intangible cultural heritage lists and were awarded the title of "National Geographical Indication Protected Products" in 2013.
This honorary title is consistent with the connotation of endogenous motivation and affirms the importance of local cultural characteristics to product production and industry formation.
Wuchuan mooncakes originated in the Southern Song Dynasty and have been hand-produced by small-scale family workshops in the early days of the founding of New China.
Since 1980, the local government has attached great importance to the food industry function of Wuchuan mooncakes and has begun to formally support and cultivate the mooncake industry.
In order to make every effort to create Wuchuan mooncake culture and promote the development of Wuchuan mooncake industry, the local government has implemented support policies including formulating support policies for the development of the mooncake industry to help enterprises carry out macro-level resource allocation in terms of standardizing funds, talents, technology, mooncake industry quality standards, and corporate business behavior.
Under the guidance of the local government, enterprises have spontaneously formed interlocking production alliances, promoted resource optimization, strengthened the supply and demand relationship among members of the production cluster, and formed a cost advantage for the entire cluster.
In 2009, the Wuchuan City Mooncake Industry Association was established, and industries related to mooncake production have also been greatly developed.
For example, the price of raw materials for local Terminalia, as one of the fillings, increased from more than 200 yuan to more than 300 yuan per pound in just one year from 2017 to 2018.
In addition, the production and supply of Jinhua ham, peanut oil and other raw materials In addition to responding to general market demand, with the development of the Wuchuan mooncake industry, a special supply and demand industrial cluster has been formed.
From the micro level of industrial clusters, the industrial organizations among these raw material companies have formed a vertically integrated pattern, replacing higher-cost market transactions with lower-cost intra-organization transactions, which not only reduces transaction costs, but also enhances the stability of production and sales of various companies.
At the meso level of industrial clusters, in 2013, the Wuchuan Municipal Party Committee and Municipal Government planned and built the Wuchuan City Food Industry Base covering an area of 2000 acres, making Wuchuan a comprehensive base integrating mooncake production, research and development, packaging, raw material supply, machinery, and exhibition.
The construction of the food industry base not only provides space for the formation of industrial clusters, but also strengthens the connection with enterprises related to the production and marketing of mooncakes in Wuchuan.
These measures have given the production of Wuchuan mooncakes a significant scale advantage and a high market share in Lingnan.
Today, mooncake production in Wuchuan has developed from small workshop-style manual production to modern mechanized production line production.
At present, Wuchuan City has more than 200 mooncake production enterprises and more than 30 enterprises above designated size, employing more than 10,000 people, with an annual output of nearly 10,000 tons, and an annual output value of 1.2 billion yuan.
Similar to Wuchuan mooncakes, another cake intangible cultural heritage project in Guangdong Province-Huazhou Tuoluo Cake-also serves as an endogenous driving force to promote the formation of local industrial clusters.
The functional changes of toruo cakes demonstrate that intangible cultural heritage can serve as endogenous driving force to realize the interactive changes of function and structure in the practical field.
Tuoluo cakes are a specialty of Maoming City, Guangdong Province.
They are cheap, rich in fillings, and have excellent taste.
They are deeply loved by people.
There is a saying: "If you don't eat taruo cakes during the Mid-Autumn Festival, it's in vain to taste all the flavors."
Throughout the development history of toro cakes, they have experienced changes and development in the functions of food-sacrifice-gift-commodity.
The endogenous functional changes of tuoluo cakes change with the changes in the social structure in which they live.
When it exists as a food, it is heavy with sugar, oil, and crispy crust, mainly to meet taste needs.
When it exists as a sacrifice, it enters the social network structure of clan relations, and the taste of the cake also makes concessions, mainly showing the function of rich family resources.
On the one hand, toro cakes have developed from delicious food to beautiful sacrifices, and their functions have changed; on the other hand, this kind of sacrifice also contains the functions of internal unity and external competition among different families, which affects the way resources are allocated within families and, to a certain extent, affects the structural development of the social network of clan relations.
When entering a more complex and extensive human society, toro cakes were transformed into gifts, prompting producers to adjust the production structure of cakes to adapt to circulation in an expanded human society and give full play to their gift function.
As a result, producers have improved their production capacity, expanded their production scale, upgraded their technologies based on inheriting the original production process, and continuously developed products that are more suitable for modern society's taste, transportation, packaging and other needs.
In this process, the commercial function of Tuoluo Cake has continuously increased its popularity, enhanced its product value, and received more attention to its cultural connotation.
In 2012, Tuoluo cakes were included in the fourth batch of provincial intangible cultural heritage list of Guangdong Province; in 2014, Huazhou City was officially rated as the "Hometown of China Tuoluo cakes" and protected by geographical indication products; in 2016, Tuoluo cakes won the title of "The First China Gold Medal Tourist Snack".
These honors have enhanced its value as an endogenous driving force.
Chen Yanguang, the inheritor of Tuoluo cake making skills, said: "In the past, only I and two or three other companies made Tuoluo cakes.
After becoming an 'intangible cultural heritage' in 2008, there is even more reason to do it well, pass on the cake making craft, encourage future generations to learn the art, and make it bigger and stronger." It can be seen from the inheritor's narration that in the gradual development of the tuoluo industry, the title of intangible cultural heritage has played a great role in promoting it.
In 2016, Huazhou City's "Intangible Cultural Heritage" Extended Industrial Chain Project won the honor of "National People's Livelihood Demonstration Project", and Huazhou was on the list of Tuoluo cake making skills.
At present, the number of manufacturers of tuoluo cakes has grown to more than 30, which has solved the employment problem of more than 40,000 people in Huazhou City.
The average annual output value of tuoluo cakes exceeds 100 million yuan, forming a competitive industrial cluster.
The development of the above two kinds of cake cultures has undergone similar industrial structural changes.
During this process of industrial structural transformation, the production methods, organizational structures, and sales models of cakes have undergone major changes.
Today, the making skills of intangible cultural heritage Wuchuan mooncakes and Huazhou Tuoluo cakes, as cultures that are different from other regions and as "another invisible hand" with endogenous motivation, are undergoing multiple resource allocation and integration.In the inheritance and protection of intangible cultural heritage projects, the local party committee and government coordinated and led to maximize the enthusiasm of social forces, so that the cake making skills were protected and developed; production companies and chambers of commerce formed a distribution alliance, which improved the sales ability of products; On the basis of inheriting the classic production craftsmanship, cake production companies continue to innovate and upgrade, and do not stick to the craftsmanship and the form and taste of the product itself, allowing traditional culture to adapt to the development of modern society and achieve the expansion of production scale.
2) Chemical orange culture: functional changes under the combination of industry, academia and research and the development of the economic structure of the chemical orange orange industry
Huazhou Orange Fruit has the effect of eliminating phlegm and relieving cough.
Its culture originated from the Jin Dynasty's "Luoxian planting of oranges" and has a history of more than 1600 years.
Huazhou has the "four major manors" of Chen, Pan, Li and Li.
Huazhou Orange Fruit was once listed as a court tribute during the Ming and Qing Dynasties.
Due to various reasons, only the Li family remained in the four major mansions, and even a fault appeared for a time.
The identification and protection of intangible cultural heritage brought back the culture of tangerine orange in Huazhou, and used modern technology to realize the industrial management of tangerine orange.
With the encouragement of the local government, cooperation between enterprises and scientific research institutions plays an important role in the revival of the orange red culture.
The Juhong culture was narrowly divided in the 20th century.
In 2000, only three to five households planted orange fruits in the entire Huazhou area, with a planting area of less than 3 acres.
Since the launch of the application for intangible cultural heritage in 2006, the local government has actively identified and promoted the history of Chinese medicine culture of tangerine orange, carried out the "double protection" action to protect the production areas of tangerine orange and protect the descendants of tangerine orange, and made scientific research on planting, production and processing As the "Chemical Orange Famous Traditional Chinese Medicine Production Project" and "Maoming City 100 Projects" focus on promoting, and established a protection leading group and a Chemical Orange Traditional Chinese Medicine Culture Research Association to formulate specific plans for inheritance and protection.
A number of leaders in the "intangible cultural heritage" industry have emerged, such as Li Feng and Li Zhongjing, inheritors of traditional Chinese medicine culture for treating orange red.
The local government attaches great importance to the endogenous driving function of tangerine orange in the upgrading of industrial structure and carries out macro-control on it, creating a positive external environment for the rejuvenation of tangerine orange orange culture.
Moreover, enterprises play an important role in the inheritance of the orange culture.
Take the enterprise of Li Feng, the inheritor of Chinese medicine culture of tangerine orange, as an example.
The functional changes of the inheritor and the inheritor's enterprise in the cultural field of tangerine orange determine the scale and development direction of tangerine orange industry.
Since the Chenghua period of the Ming Dynasty, the Li family has begun to plant, process and process tangerine orange, which has a history of more than 530 years.
The unique processing technology of the Li family is one of the core technologies of tangerine orange products, which also makes the Li company stand out among the four major estates.
In 2009, Li Feng's processing process of tangerine red was recognized as the first "Lingnan Traditional Chinese Medicine Cultural Heritage of Guangdong Province" in the country.
In 2012, the traditional Chinese medicine culture of tangerine red was approved as "Intangible Cultural Heritage of Guangdong Province." Li Feng also became the inheritor of this "intangible cultural heritage".
At this time, the function of the processing process of tangerine red is no longer a unique skill that is secret and not passed down by a family business, but an intangible cultural heritage in Chinese medical culture that needs to be passed down urgently.
Therefore, its function has changed.
Because of this, Li Feng has changed from a successor to a family business to an inheritor of intangible cultural heritage, taking on greater responsibilities.
The field where Li Feng and his enterprises carry out practical operations has also moved from traditional agricultural society to modern industrialized society.
The production methods of traditional family-style handicraft workshops are obviously unable to meet the requirements of modern society.
Therefore, complete confidentiality and retention of traditional production techniques is not conducive to the realization of large-scale production and cultural inheritance.
Li Feng broke the shackles, made part of his ancestral skills public, formed cooperative relationships with scientific research institutions, and continuously developed and researched new products, ensuring the quality of the upstream of the tangerine orange red industrial chain.
Innovation is the most fundamental intrinsic driving force of industrial clusters.
In industrial clusters where intangible cultural heritage is the endogenous driving force, the development and utilization of its traditional functions in modern industries is the key.
Porter believes that due to the complexity of innovation activities, it is difficult for companies to carry out innovation activities alone.
It often requires the joint participation of multiple relevant companies and scientific research departments before innovation can be successful.
As the inheritor of the traditional processing technology of tangerine orange, Li Feng has inherited the traditional functions of tangerine orange culture, and has accumulated rich professional knowledge, production skills and market information.
He has strengthened cooperation with scientific research institutions and promoted the innovation of tangerine orange traditional Chinese medicine culture., continuously developed its new functions, formed a close network relationship structure between enterprises and scientific research institutions, and promoted more innovative R & D activities.
The combination of industry, academia and research and the continuous development of the cultural functions of tangerine orange have connected and strengthened various elements, achieving continuous upgrading of the industrial structure.
Research shows that there are 190 companies involved in the cultivation and production of tangerine orange in Guangdong Province, and Maoming Huazhou City accounts for 96%, with a total of 183 companies.
On the one hand, enterprises in these clusters have to maintain an innovative spirit under the pressure of similar competition, and on the other hand, they also share the material concentration and scientific research results provided by industrial clusters.
In such an industrial cluster, innovation has created conditions for the diversified development of tangerine fruit products.
Dozens of series products have been processed, developed and produced using tangerine fruit raw materials, such as tangerine fruit phlegm cough liquid, tangerine fruit decoction, tangerine fruit pills, tangerine fruit grains, tangerine wine, tangerine fruit traditional Chinese medicine pieces, tangerine fruit shampoo, etc., forming a relatively complete tangerine fruit industrial chain.
In addition, more than 100,000 acres of standardized planting bases for tangerine orange have been formed locally, with an annual output value of more than 1 billion yuan.
There are more than a dozen planting towns and towns, benefiting more than 10,000 farmers.
More than 100,000 tangerine orange orange sales outlets have been formed nationwide.
There are more than 1000 tangerine orange orange specialty stores, providing employment for more than 200,000 people.
It can be seen that the intangible cultural heritage of tangerine orange culture has the function of serving as an endogenous driving force in Huazhou.
Through the allocation of resources combining industry, academia and research, a competitive tangerine orange industry cluster has been formed locally.
3) Dried cucumbers in Yanqiao: Functional changes and the development of the economic structure of the cucumber industry under the practice of targeted poverty alleviation and agricultural development policies
The Yanqiao people have a long history of planting cucumbers.
The processing of dried cucumbers has a history of more than 400 years, but it has not produced corresponding social and economic benefits.
In 2008, the Qiqiao Town Government saw the development prospects of Qiqiao cucumbers in modern industries under the advice of think tanks, and actively applied for intangible cultural heritage.
Since then, the cultural and economic functions of Qiqiao cucumbers have been valued and developed.
Driven by this endogenous driving force, the Party Committee and Government of Yanqiao Town actively implemented the policy of benefiting farmers and enriching farmers, published a "intangible cultural heritage" article, promoted the development of characteristic agriculture with the production and processing of dried cucumbers as the core, and made the "one melon" economy bigger and stronger.
Qiqiao Town used to mainly grow rice, bananas and sugar cane.
Now 50% of farmers have switched to cucumber, and the idle land use rate has increased by 2 to 3 times compared with previous years.
The local government has vigorously leveraged the advantages of agricultural resources and developed resource-based industries.
The planting and processing of cucumbers in Qiqiao Town has developed from the original scattered planting and scattered production to the current large-scale planting and scientific production.
Support farmers through inclusive financial policies and adopt the model of "project protection units + enterprises + production cooperatives + farmers" to form an industrial chain.
Melon planting, dry production, and sales are guaranteed.
The price of finished products has increased by 6 to 7 times, realizing the adjustment of the agricultural industrial structure.
On this basis, Yuqiao Town has formed an industrial cluster with Yuqiao dried cucumber making skills as the endogenous driving force.
The government has helped melon farmers establish 150 cucumber cooperation bases, 5 large-scale cucumber deep processing factories, and more than 30 professional cucumber sales companies, integrating product development, sales, and exhibition experience.
This industry has driven the wealth of more than 50 natural villages and about 150,000 farmers in several surrounding towns and towns, including Liangguang Town, Yangmei Town, etc.
In the formation practice of the Yanqiao cucumber industry cluster, the policy guidance and support of the local government are crucial.
This case further clarifies the endogenous significance of the transformation process of new structure-functions of culture and society to intangible cultural heritage in the formation of industries.
Different from Wuchuan mooncakes, Huazhou Tuoluo cakes, and even more different from Huahonghong, which has long become a tribute and passed down in the form of a manor, the dried cucumber of Yanqiao was originally just an agricultural product.
Its original function was only cheap food produced and sold by the people.
No one thought that it could be industrially produced and sold, let alone how high economic value it could create.
However, under the guidance of targeted poverty alleviation and agricultural development policies, the local government actively explores ways to benefit farmers and enrich farmers.
In 2006, the application of intangible cultural heritage began, forming a social structure that valued traditional folk skills.
Only with the efforts of the government was the food function of Yanqiao cucumbers was further developed and became an important commodity.
If the development of Wuchuan mooncakes, Huazhou tuoluo cakes and Huahonghong in modern industries is to upgrade product functions and industrial structure on the shoulders of predecessors, the production of dried cucumbers in Yuqiao has evolved from scratch from agricultural social structure to industrial social structure, shaping cultural functions and commodity values that they did not have in the past in the field of modern industries, and this new function has further realized the emergence of a new industrial structure with cucumber production as the core.
As an endogenous driving force, Yanqiao dried cucumber making skills have formed a competitive cucumber processing and sales industry cluster in the local area.
It is worth noting that after the success of the Jiaqiao cucumber industry, a large number of young and middle-aged labor forces who had originally given up their land and went out to work returned, improving the population structure of this area and promoting the development of various local industries, demonstrating that endogenous power is of great significance in achieving economic growth and sustainable development in underdeveloped areas.
conclusion
As the country attaches increasing importance to the value of intangible cultural heritage, many experts and scholars have conducted research on how to protect intangible cultural heritage.
However, when talking about protection only from the perspective of protection itself, it is easy to disconnect the protection of intangible cultural heritage from real life and fall into the discussion of authenticity and subjectivity.
Therefore, we need to think about how to effectively transform it so that intangible cultural heritage can fully play its role in the real field of today's society.
In the development of modern industries, especially local enterprises, endogenous cultural resources such as intangible cultural heritage are not just rigid and solidified protected objects, but are dynamic and have corresponding functions, and can play a role in resource allocation.
An important resource to form an industrial cluster with competitive advantages.
Through the cases of Wuchuan mooncakes and tuoluo cakes, we can see that intangible cultural heritage will undergo corresponding functional changes in different historical development stages and different fields, and these functional changes will in turn lead to the formation of different industrial structures.
The cake making industry has gone from the initial handicraft workshop to small-scale family enterprises to modern large-scale industrial clusters.
The changes in its functions have naturally promoted the development of the industrial structure.
Through the case of the development of the tangerine orange red industry, we can see that with the help of modern technology and through the combination of industry, academia and research, intangible cultural heritage will not be divorced from modern society, but will be given new vitality.
Therefore, the development and expansion of intangible cultural heritage functions by modern science and technology is conducive to its application to modern production and becoming the original driving force for its development.
In the case of Yanqiao cucumber, the functions of intangible cultural heritage are not static, but can be actively created in different industrial structures, and the generation of new functions will help form new structures.
In agricultural society, Qiqiao cucumbers were originally just agricultural products.
However, in the new field of modern industrial society, the functions of commodities with cultural value and economic value are constantly shaped, realizing large-scale industrial production and forming a new industrial cluster structure in the local area.
Therefore, for developing regions, simply imitating and copying successful models in developed regions may not be successful.
Regions should be encouraged to create industrial development models that suit their own needs according to local conditions.
Using intangible cultural heritage as an endogenous driving force for enterprise operation may not only express new functions in different forms in the development of modern industries, but also form new structures in different forms, and use new structure-functions to act on modern industries, affect resource allocation, promote the development of modern industries and form competitive advantages.
The above practices have implemented the important instructions of General Secretary Xi Jinping, stimulated the inherent vitality of the region, improved the self-development capabilities of the region and the people, and achieved the goal of "self-generation" for development rather than relying on "external blood transfusions".
Of course, this research does not mean that all intangible cultural heritage can and should be developed and utilized using such practices, but relevant cases are instructive and show that the combination of intangible cultural heritage and modern enterprises can be fruitful.
(This article was published in "Inner Mongolia Social Sciences (Chinese Edition)", No.
1, 2020.
The annotations are omitted.
See the original issue for details)