[Wu Wenke] Modern communication is an important carrier for protecting and inheriting intangible cultural heritage
The protection, inheritance and cultivation of intangible cultural heritage are the most core and key contents.
In the development of inheritance work, conceptual innovation and model exploration are very important.
For example, a very important aspect of inheritance work is that in addition to traditional "living" inheritance, it is also necessary to learn from successful historical experience, including making full use of modern communication media and communication methods to carry out richer connotations and more significance.
Far-reaching inheritance-that is, using communication carriers and communication technologies supported by modern technology to promote and promote the vertical inheritance of traditional art through the horizontal dissemination of classic traditional art programs.
In this regard, the most obvious and convincing example is the successful dissemination and inheritance effect of movies, television and radio on some local operas and folk arts.
In other words, making classic traditional local opera plays and folk art programs starred by famous artists into films or making them into TV and radio programs for distribution, broadcasting and broadcasting not only greatly expands the time and space for the dissemination of drama and folk art, but also amplifies and highlights traditional art and its The value and charm of classic programs have also cultivated a large number of audiences who love these arts, popularized relevant knowledge of these arts, and thereby enhanced the aesthetic influence of these arts.
Optimize the inheritance format of these arts.
There are many specific examples.
For example, the film "Tian Xian Pei" spread and popularize Huangmei Opera, the films "Dream of the Red Chamber" and "Liang Shanbo and Zhu Yingtai" spread and popularize Yue Opera, and the films "Chaoyanggou" and "Juanxi Tong" spread and popularize Henan Opera., the continued and strong broadcast of "model operas" across the country after being made into films, objectively speaking of the spread and popularization of Peking Opera and its enhancement of artistic influence.
Radio and television also have many examples of the spread and popularization of cross talk.
The establishment of the artistic status of cross-talk masters such as Hou Baolin and Ma Sanli is certainly related to their superb artistic attainments, but it has a lot to do with the spread of radio and the artistic influence it brings.
The artistic influence of Beijing-rhyme drum artist Luo Yusheng in his later years and the final establishment of his status as a master, as well as the display and publicity of the artistic charm of Beijing-rhyme drum on a larger scale, are also directly related to her singing in the TV series "Four Generations Together", the theme song "Reforming the Rivers and Mountains to Wait for Future Generations", which was created using the singing of Beijing-rhyme drum music.
The influence of Suzhou Tanci, which was mainly formed and spread in the Wu-speaking area, on the whole country, is directly related to the fact that Shanghai Suzhou Tanci artist Zhao Kaisheng used Suzhou Tanci's singing music to compose Mao Zedong's "Butterfly Love Flowers: Answer to Li Shuyi" and the wonderful singing of Suzhou Tanci artist Yu Hongxian was widely spread through radio stations.
Similar examples should also include the widespread singing and popularity effects of many excellent folk songs accompanied by the broadcast of movies or TV series.
As far as the influence was concerned, in many karaoke halls, almost everyone would sing canaries such as Huangmei opera "The Fairy Fetty·The Couple Return to Home", Peking opera "The Red Lantern: Fight of Wisdom", Yue opera "Dream of the Red Chamber·Sister Lin Falling from the Sky" and "Liang Shanbo and Zhu Yingtai·Send Off to the Eighteen Days".
The great significance of this communication effect is that on the one hand, it promotes the aesthetic value of these traditional arts and makes them known to the wider public; on the other hand, it may be even more significant, it has cultivated generations of audiences and listeners who love these traditional arts, cultivating a cultural soil and healthy ecology that can enable the inheritance and development of these arts.
"Historical experience deserves attention." In the process of carrying out intangible cultural heritage protection, it is entirely possible to learn from these successful practices.
Adopt the means of strong alliances to gather famous artists and actors to create and produce classic works, and strongly promote them, distribute them for free, and use movies, television broadcasts and the Internet to convey and publicize the value of such intangible cultural heritage.
Inheritors of intangible cultural heritage at all levels can fully take advantage of the country's protection of intangible cultural heritage to record, preserve, authorize distribution and widely disseminate their own wonderful programs and unique skills through film and television methods and digital means.
On the one hand, this can become an important resource to promote the prosperity and development of the cultural market.
On the other hand, it can also become a communication content for film and television production and the Internet.
In the past, there has been a successful experience of "one play saves a drama", that is, a successful experience of "Shiwu Guan" saving a Kunqu opera drama.
In the current extensive work of protecting intangible cultural heritage, we can learn from these successful historical experiences, use modern media and technical means to organize the most sophisticated performance lineup for those traditional classic programs, and shoot audio-visual programs such as movies and televisions.
It is not only distributed and screened in the form of film and television programs, but also broadcast on the Internet in the form of audio and video, and broadcast in the form of radio to meet needs and reflect value, train successors and cultivate audiences.
In this way, we can effectively promote inheritance through communication and effectively carry out the protection of intangible cultural heritage.
Having said this, it is advisable to further open up our thinking and suggest that relevant parties, such as CCTV, open independent channels such as "Intangible Cultural Heritage" or "Quyi","Acrobatics" and "Dance" to deeply promote such intangible cultural heritage, and strengthen the production and dissemination of traditional classic programs and their knowledge in channels such as "Opera·Music" that have been established.
At the same time, it is also recommended that relevant parties transform and improve relevant professional websites and vigorously expand the audio and video content therein, so that today's most popular and powerful diverse media such as television, radio and the Internet will become the most convenient and convenient for us to inherit and protect intangible cultural heritage.
Strong technical support and realistic path!