Yoga has become a new sales tactic for real estate developers

At the 7th Spring Housing Fair in Kunming, most of the house visitors held a wait-and-see attitude, and real estate developers, whether they were selling properties or just displaying images, all tried their best to compete in marketing to attract the attention of citizens. Traditional song and dance performances, body painting, yoga, fencing and other performances took turns, and various marketing methods made this year's housing fair a lot to watch.

Yesterday was the third day of the Housing Fair and was also the weekend. More people came to the exhibition than the previous two days. According to statistics from this organizing committee, real estate received a total of 76174 people and intended to sign 205 units. Related industries received a total of 20899 people and intended to sign 418 units.

gather popularity

Merchants use various means to attract attention

Huh? Why did you sell jade at the housing fair? Walking into the Kunming Jade City Exhibition Hall, the first thing that attracts the public's attention is the jade ornaments displayed in glass cabinets."This is a product of our Kunming Baida University. It is displayed here for people to visit and is also sold." A staff member told reporters.

On the other side, under the soft background music, two beautiful women in white were leisurely practicing yoga. As the difficulty of the posture escalated, more and more citizens were watching, and the scene burst into applause from time to time. At this year's housing fair, performances by many handsome and beautiful real estate businessmen attracted attention. By creating an atmosphere, citizens were immersed in the wonderful performances and at the same time conveying the concept of real estate.

In OCT, the real estate developer also specially designated a golf course about 3 square meters in size and placed clubs so that citizens can go up and experience a game of golf.

At the Mingshishan Real Estate Exhibition Hall, two swordsmen were engaged in a fencing competition. The fierce competition attracted citizens to stop. A citizen watching said: "Life should be colorful. I didn't expect this housing fair to be so exciting."

The "high-tech" exhibition hall in the No. 1 city with South Asian customs attracts many housekeepers. There is no need to look at the model sand table. Citizens use their hands to approach the screen and make a book flip. The books on the screen will turn over a page, showing the layout of the transportation network of the building, and the large screen on the entire wall of the exhibition hall is playing pictures from all angles of the building, making the citizens feel like they are in a real building.

Park Hyatt Dianchi even moved two sets of 1:1 boutique model houses with an area of more than 50 square meters to the site, allowing citizens to view the houses on the spot.

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Survey public needs in advance for unsold buildings

Most of the new houses launched by exhibitors at this housing fair are still in the display stage and have not been publicly sold. Although the house prices have not been announced, news of preferential offers has already been released.

"You can buy a membership card now. When you buy a house, you can enjoy the membership price and offset the cash you buy, and you can enjoy some discounts at the opening." At the housing fair, sales staff almost always persuade citizens to leave relevant information.

After visiting, the reporter found that the discount amount for many properties is 3% discount after full payment, 2% discount on mortgage payment, etc.

In addition, many properties that have not yet opened for sale require citizens to fill in a survey form of intention to purchase when giving gifts or vouchers. The items that need to be filled in include purchase purpose, area, and psychological price. In this regard, a salesperson told reporters that the main purpose is to collect some information to understand market demand. While expanding the popularity of the real estate, he also understands in advance the opinions of citizens who are interested in purchasing, such as affordable prices and acceptable preferential information, so as to prepare for the future opening of the real estate.

Trivia: The housing fair is the busiest among the "gift family"

Who is the busiest at the housing fair? I am afraid there are only the "gift people" who wander between booths. At the housing fair, various display buildings prepared many small gifts to gather popularity.

"You line up and don't squeeze. You can only receive gifts after filling out the form." In the Daguan Fortune Center building, as soon as the staff finished saying that the small gift activity had begun, more than a dozen people immediately gathered at the service desk where there were not many people. Citizens passing by saw how lively the scene was and came to watch.

In less than a minute, a citizen quickly filled out the "Purchase Intention Survey Form", handed in the form, took the exquisite playing cards made by the building, and left. The staff immediately shouted behind, We will promptly provide the discount information for the building. Send it to the mobile phone number you filled in.

The Majie Moortown building presented a big pink pillow. The reporter saw that a line several meters long was lined up at the scene. Everyone anxiously asked the person next to him who received the gift while queuing: "Is there any more? Is it still my turn?"

Facing the "gift family", a marketing staff said: "We originally distributed gifts to talents who carefully filled out the" Purchase Intention Survey Form ", and also to analyze relevant information after understanding the current purchase psychology of citizens. But the situation at the scene was too chaotic, and a lot of materials and gifts were distributed, but it is difficult to say whether the information filled in the questionnaire is accurate." (Editor in charge: Chen Shaopeng)